Honey Bunches of Oats

“Real Kids, Raw Talent” put kids aspiring to be great on center stage. As an executive producer, I framed the story of the Detroit-based hip-hop group, Beasts of the Beat, for Honey Bunches of Oats. 

The group’s song “Bully,” is about facing conflict and finding inspiration in school hallways, classrooms, gyms and neighborhood streets. By capturing “Real Kids, Raw Talent” the brand surpassed industry standards of 66% completion ratings by achieving 90% completion ratings.

Honey Bunches of Oats - Real Kids, Raw Talent
Director | William Heins 
Editor | Skitch TV