Crown Royal

Diageo launched a new product, Crown Royal Bourbon Mash. There's just one thing...it's NOT technically bourbon. As a supervising producer, I helped to make sure the premium smoothness and drinkability were being shown and not told through premium execution.

The paradox of NOT bourbon and NOT recipes is emboldened by stunning and definitive videos, gifs, cinemagraphs and still photos.

Crown Royal - Not Bourbon 
Director | Nic Weinfeld
Editor | Alex Ramsey